Author: Pratibha Devasenapathy

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Social Media: Impact, Relevance and Usefulness in the growth of MSMEs

This article, where our Global Marketing Head, Jayati Singh talks about how social media and digital marketing has influenced MSMEs in becoming more successful was published in yourstory.com on July 1, 2019. In this modern era, social media seems to have become a part and parcel…

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15,631 total views, 1,710 views today

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Let’s Go Local – Here’s Why Buying from MSMEs is Crucial in India

This article, where our Global Marketing Head, Jayati Singh talks about how buying from local markets would help MSMEs become more empowered was published in The Hindu and Hindustan Times (Hindi) on the occasion of International MSME Day on June 27, 2019. How many of you…

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18,667 total views, 1,690 views today

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Crowdfunding: A step closer towards smart funding for SMBs

This article, where our Global Marketing Head, Jayati Singh talks about how crowdfunding has become the next big thing in MSME financing was published in money bhaskar on June 24, 2019 The small and medium business sector in India has been growing at a rapid pace…

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19,490 total views, 1,689 views today

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Digital Marketing and its Advantages to Boost the MSME Sector in India

Having a wide digital presence is one of the most crucial aspects of any business. Whether an MNC or a small business, irrespective of the industry a company is in, digital marketing is one of the major keys which would yield in growth in terms…

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26,221 total views, 1,695 views today

New GST Mechanism Implementation: A Timeline

The recently held 31st GST council meet came up with a decision a new GST return system will be introduced to facilitate taxpayers. To initiate a smooth transition to the newly introduced return system, a transition plan has been laid out. Unveiling a roadmap for…

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26,656 total views, 1,713 views today

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MSME Registration: Why it is Crucial for Small, Medium Enterprises in India

The MSME sector plays a significant role in the growth of the Indian economy. Not only does it aim at increasing the overall GDP of the country but also provides an ample number of employment opportunities to those who have a knack to run a…

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27,055 total views, 1,685 views today

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Best E-commerce Practices for Small Businesses for Organisational Growth

Entering the world of business means that the entrepreneur must be well-prepared for future outcomes including the major risk factors. With the economy evolving rapidly, it is crucial to understand the market which your business caters to so that it can withstand the hurdles and…

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24,669 total views, 20 views today

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MSME Funding: Nine schemes which will give wings to women entrepreneurs

This article, where our Global Marketing Head, Jayati Singh talks about the government schemes which helped women entrepreneurs become more empowered and independent was published in Deccan Chronicle on June 21, 2019 Authors: Jayati Singh and Pratibha Devasenapathy With gender equality becoming more and more vital around…

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8,442 total views, 14 views today

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How the startup culture is impacting the Indian economy

The startup culture has taken the business world by storm. Not only are these young companies with big dreamers openly welcoming “skilled” individuals more than “qualified” but are also playing a vital role in building the economy of the country. India needs 10 million jobs…

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20,940 total views, 19 views today