MARKETING

Jayati Singh

Jayati Singh

Global Head - Marketing linkedin Created with Sketch.

What will you be doing?

Our dynamic, creative and strategic team of marketers focuses on building great brand experiences for customers, businesses and partners across digital and traditional channels. Tally gives an exceptional opportunity to marketing folks to work holistically on all facets of brand and product marketing and drive innovation for the brand, product and partners.

Jayati Singh

Global Head - Marketing linkedin Created with Sketch.

Opportunities

Designation:Specialist – Digital Marketing

Function/Group: Business Development /Marketing

Experience:3- 5 yrs

What will you be doing?

    • Develop Strategy and Plan for multiple Social Media Handles for different markets
    • Collaborate with Sales, Marketing and Product Teams to understand Customer Preferences 
    • Work with Creative and Content teams to develop and publish engaging content
    • Develop and run Social Media campaigns to meet business requirements 
    • Work with the Performance Marketing Team to set KPIs and track the outcome for the efforts
    • Turn Businesses into Fans, Fans into Customers and Customers into Advocates

Who are we looking for?

    • A storyteller
    • Ability to communicate and collaborate effectively
    • Strong Understanding of Digital Marketing 
    • At least 3 years of experience as a Social Media Specialist or similar role
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Designation:AGM Partner and Customer Marketing

Function/Group: Business Development /Marketing

Experience:10- 12 yrs

What will you be doing?

    Will drive marketing value by working with sales channels through –

    • Understanding channel construct
    • Understanding the Target customer and the role the channel plays in fulfilling his need
    • Understanding sales and Brand drivers in different channels
    • Insights: Understand channel construct/footfalls/outreach/role/wallet share/potential

    Reach & visibility

    • Build reach & visibility initiatives amongst Target customers by owning the below the line strategy for the company and drive visibility and awareness pan India for different initiatives Below the line
    • working closely with Customer marketing on execution of branding, ATL, PR
    • Drive product launches and product experience at the ground level to initiate customers to try and buy our products and services
    • Be a strong custodian of GST messaging and drive its awareness and adoption with partners, customers, prospects and influencers
    • Scan the environment for high-impact, high-leverage collaboration opportunities on ground with Industry Associations, SME groups and media
    • Establish metrics and objectives for measuring visibility and trials
    • Take Custody of Marketing initiatives for the zone and align marketing initiatives to the overall business strategies
    • Be a strong custodian to drive and share market insights and ground realities with Central marketing wrt key stakeholders like partners, customers, prospects, Associations, influencers etc
    • Manage a Zonal marketing team pan India and drive capability
    • Expand the scope to International markets as well

    Value and enablement

    • Build calendarized marketing programmes, enable marketing material, web enablement, enhancement of partner value by working closely with customer marketing to create partner engagement and build value
    • Customer experience across channels to build delight is a must
    • Understand partners’ business objectives, go-to-market approach and use this insight to build and execute marketing plans and strategies focused on customer engagements to complement these.
    • Partner with sales team to create value propositions for channel partners, Tax practitioners(influencers) etc
    • Create and drive Influencer programmes with CAs and tax practitioners

Who are we looking for?

    • Strong background in Software/ Telecom firms in Channel Marketing
    • 10-12 years of experience
    • Ability to go beyond execution and also drive strategic thinking to create powerful assets
    • Should have owned strategy and execution of BTL/ associations’ engagement and events and alliance marketing
Interested ?
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Designation:Specialist – Market Research

Function/Group: BD/Marketing

Experience:5-6 Yrs

What will you be doing?

    • Acts as a research consultant to internal Businesses and Marketing organisation. Provides meaningful and actionable insights to drive business objectives and support decision making
    • Works closely with internal Business (esp. Sales and Product Management teams) and Marketing organisation to understand key business issues and proactively provide thought leadership
    • Shapes research design, research plans, develop questionnaires/ discussion guides, and build persuasive presentations for senior/ executive level internal clients.
    • Adds value to the insights by synthesizing secondary information/ behavioural data with survey data. Ability to identify opportunities for this kind of collaboration.
    • Proven ability to maintain strong working relationships with Research vendors and leverage their expertise to deliver best in class research programs
    • Identify ways to improve customer experience at various stages of customer journey: pre-purchase and post purchase through various surveys, and work with product, sales and service teams to improve satisfaction scores and build experience and delight measures
    • Develop and execute analytical plans on large datasets representing the customer and partner datasets. Use diverse analytical methods (descriptive, diagnostic and predictive) to find actionable insights.
    • Extensive experience working on analytical tools like SPSS and R.

Who are we looking for?

    • Minimum 5 years of experience in customer insights or market research. Previous research experience in software industry will be an added advantage.
    • Robust research experience across a wide range of qualitative and quantitative researches. 
    • Must have strong analytical and interpretive skills to frame recommendations.
    • Ability to lead multiple, large scale, research projects in parallel. Excellent project management, multi-tasking, and prioritising skills required.
    • Outstanding communication both verbal and written, presentation and interpersonal skills required
Interested ?
Please provide a Name.
Please provide a Phone.
Looks good!
Please provide a Email.