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Social Media: Impact, Relevance and Usefulness in the growth of MSMEs

This article, where our Global Marketing Head, Jayati Singh talks about how social media and digital marketing has influenced MSMEs in becoming more successful was published in yourstory.com on July 1, 2019. In this modern era, social media seems to have become a part and parcel…

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Changing Digital Behaviour and Technology Adoption of SMEs

This article, where our Managing Director, Mr. Tejas Goenka has talked about the changing digital behaviour and how technology adoption can change the Indian MSMEs’ landscape, was originally published in The Economic Times on June 22, 2019 Author: Tejas Goenka We know that MSMEs play a vital…

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25,785 total views, 30 views today

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Digital Marketing and its Advantages to Boost the MSME Sector in India

Having a wide digital presence is one of the most crucial aspects of any business. Whether an MNC or a small business, irrespective of the industry a company is in, digital marketing is one of the major keys which would yield in growth in terms…

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31,005 total views, 24 views today

Why You Need Freedom From Manual Business Processes?

On 15th of August, 2018, India will complete 71 glorious years of independence. Similar to the political landscape, the business landscape too has undergone a plethora of changes – the most important of which has been the Digital India drive. Over the years, even the…

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64,796 total views, 11 views today