Budget 2019 – What it means for MSMEs

On the 5th of July, 2019, India’s finance minister Nirmala Sitharaman presented her first Annual Budget with Budget 2019. It was heartening to note that the budget has several takeaways for the micro, small and medium enterprises sector, some of which we have attempted to…

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Social Media: Impact, Relevance and Usefulness in the growth of MSMEs

This article, where our Global Marketing Head, Jayati Singh talks about how social media and digital marketing has influenced MSMEs in becoming more successful was published in yourstory.com on July 1, 2019. In this modern era, social media seems to have become a part and parcel…

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Let’s Go Local – Here’s Why Buying from MSMEs is Crucial in India

This article, where our Global Marketing Head, Jayati Singh talks about how buying from local markets would help MSMEs become more empowered was published in The Hindu and Hindustan Times (Hindi) on the occasion of International MSME Day on June 27, 2019. How many of you…

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Crowdfunding: A step closer towards smart funding for SMBs

This article, where our Global Marketing Head, Jayati Singh talks about how crowdfunding has become the next big thing in MSME financing was published in money bhaskar on June 24, 2019 The small and medium business sector in India has been growing at a rapid pace…

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Changing Digital Behaviour and Technology Adoption of SMEs

This article, where our Managing Director, Mr. Tejas Goenka has talked about the changing digital behaviour and how technology adoption can change the Indian MSMEs’ landscape, was originally published in The Economic Times on June 22, 2019 Author: Tejas Goenka We know that MSMEs play a vital…

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Digital Marketing and its Advantages to Boost the MSME Sector in India

Having a wide digital presence is one of the most crucial aspects of any business. Whether an MNC or a small business, irrespective of the industry a company is in, digital marketing is one of the major keys which would yield in growth in terms…

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MSME Registration: Why it is Crucial for Small, Medium Enterprises in India

The MSME sector plays a significant role in the growth of the Indian economy. Not only does it aim at increasing the overall GDP of the country but also provides an ample number of employment opportunities to those who have a knack to run a…

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Best E-commerce Practices for Small Businesses for Organisational Growth

Entering the world of business means that the entrepreneur must be well-prepared for future outcomes including the major risk factors. With the economy evolving rapidly, it is crucial to understand the market which your business caters to so that it can withstand the hurdles and…

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MSME Funding: Nine schemes which will give wings to women entrepreneurs

This article, where our Global Marketing Head, Jayati Singh talks about the government schemes which helped women entrepreneurs become more empowered and independent was published in Deccan Chronicle on June 21, 2019 Authors: Jayati Singh and Pratibha Devasenapathy With gender equality becoming more and more vital around…

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How the startup culture is impacting the Indian economy

The startup culture has taken the business world by storm. Not only are these young companies with big dreamers openly welcoming “skilled” individuals more than “qualified” but are also playing a vital role in building the economy of the country. India needs 10 million jobs…

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